About Kelowna Broadcast Videography

Broadcast Videography in Kelowna BC

If you run a business, you should be thinking about using video to promote your business online, if you haven’t already. Gone are the days when full-motion advertisements were just available to huge companies with big advertising budgets. You don’t need to produce broadcast-quality adverts for TV or cinema these days; you can employ a video production company or even a single videographer who can create a short, simple but slick advertisement that you can then promote online. Either on your own company’s website or other sites like YouTube (free) or Yell.com (paid). However, it is essential that you have a good idea of what you want to get across in the video and work with a Kelowna broadcast videography company who has the technical skills. After all, who understands your company’s unique selling points better than you? In this article, I will provide you with some tips on how to produce a useful corporate video.

The first and probably an essential ingredient to a corporate production advert is the story. It may seem obvious, but having a bright idea of what you want to convey is necessary and can make or break your video’s impact. While a freelance video journalist could argue that it would be easy enough to make a 60-second video without a clear story planned – you could show shots of all your products, for example – it won’t be nearly as useful as a well-thought-out narrative with a clear intention of what you want to get.across.

Start here

So, first things first: you have to consider what you want to say, why you are saying it and who you are speaking to. Are you planning to appeal to a broad audience? If so, you may wish to showcase your company in a general sense, highlighting all of your main selling points. Or is there a specific product or service you want to promote? In this instance, you are more likely to want to focus your story around that and keep the other more general selling points for the end of the advert.

When deciding on the story of the film, you also need to be realistic about what you can achieve with the tools, the people, and the budget available to you. With the right budget, you could have a full video crew at your disposal, with a presenter and possibly even actors. It would open up lots of opportunities to have a fully fledged story-based advertisement like the ones you see on TV.

Or – and this is more likely for most people reading this – you may have only a few hundred bucks to spend, in which case your broadcast crew will consist of a single stringer or possibly a member of staff with a wired camera. In these instances, unless you happen to have some friends who are willing and able to act, you’re best off keeping things simple.

There’s no harm in doing a simple ‘talk-to-camera’ film, for example. As long as you’re well presented, and the backdrop (such as your office or premises) is clean and tidy, you can talk to the camera about your business, and this may be enough to entice people to use your services. After all, one of the main advantages of a corporate ad is that it shows who you are and puts a face to the business. But again, it’s what you say that matters. You need to convey your unique selling points to the viewer in a clear, concise way, with no waffle or jargon.

Trump in the News

Sharks Of Betting Market.  Donald Trump

Successful entrepreneurs rarely restrict themselves just to one kind of entrepreneurship. He is the CEO of Trump Organization, an American-based genuine real estate marketer  and the founder of Trump Entertainment, which operates betting casinos. The gaming industry typically acts as a great assistance for main business. This is how the popular American billionaire and politician Donald Trump uses the gambling industry. Trump began his profession at his dad’s company, the Trump Organization, and at first concentrated on his father’s favored field of middle class rental housing.The series of Trump’s interests is really large, to start with, it is realty, mass media and restaurants. It is not surprising that such a multifaceted business owner became also interested in the gambling industry.

Understanding that virtually all specific niches in Las Vegas are inhabited, Trump paid his focus on the developing Atlantic City. It is there that he established three casinos. Now Trump owns “Trump Taj Mahal”, “Trump Plaza” and “Trump Marina” in Atlantic City. The fortune of Donald Trump is 2.6 billion dollars, he inhabits the 278th position in “Forbes” world rating. Calvin Ayre Swift development of IT technologies affects almost all spheres of human activities. Betting companies are not an exception. Now one can play club poker, make bets on the outcomes of sporting occasions via the web without leaving home. The leader of online gaming was Calvin Ayre. Calvin was born in 1961 in Canada. In student years he worked  offering fruit. Having actually thus made 10 thousand dollars, he organized a company that focused on IT technologies. Perhaps, now he would also be engaged in developing software applications, if as soon as  he landed on an article that described a service that accepted bets through telephone. After reading it Calvn choose to alter the profile of his business. In 1994 he produced “Bodog Entertainment Group”. Thinking in the capacity of the computer system network Web, he started to establish his company specifically in this direction. With the aid of web portal bodog.com for the very first time individuals were able to wager online, and after that play in gambling establishment and club poker. In March 2006 Calvin’s image appears on the cover of “Forbes”, he becomes the very first online casino games business person who made his method into this prestigious publication. In accordance with “Forbes”, Calvin made 44 million dollars, with this amount he inhabits the 746th place in “Forbes” world score.